How Local Businesses Can Sell Using Email
Email marketing is the most underused selling tool for local-service and brick-and-mortar businesses. In this article, I’m going to explain how local businesses can increase customer engagement and sales using email marketing. It all starts with tapping into the customers you already have. Leveraging Your Existing...
THE FORMULA | 5 Steps To Selling a Ton of ANYTHING online
It’s so simple I’m going to say it upfront and then break it down Capture emails Connect regularly to build and develop the relationship Add tons of value before asking for anything in return Repeat step 3 as much as possible Sell something great Step 1 Capture Emails Capturing email is an important first step...
Understanding Target Markets, Buyer Personas and Customer Journey Maps
Understanding who you’re talking to is what makes the difference between creating, a successful marketing campaign that really speaks to your customer, and the one that gets completely ignored. To know your customer is to know how to market to them. And as I mentioned in my article about building a successful sales...
3290 Word Guide to Optimizing Conversions Throughout Your Sales Funnel
Aside from traffic and lead generation; the #1 problem businesses face is improving lead–to-sales conversions. Tell me if this sounds familiar … You have an amazing business and a product that “should” practically sell itself. You’ve invested money to drive traffic to your website. And look at that… it’s paying off!...