5 Ways to Automate Your Business Online and Offline
Systems are a set of processes that run without you. They are a set of rules, policies and procedures trained people use to produce the exact results you expect… completely independent of you. Business owners who micromanage their business will never grow beyond their physical, mental, and emotional capabilities. In...
THE FORMULA | 5 Steps To Selling a Ton of ANYTHING online
It’s so simple I’m going to say it upfront and then break it down Capture emails Connect regularly to build and develop the relationship Add tons of value before asking for anything in return Repeat step 3 as much as possible Sell something great Step 1 Capture Emails Capturing email is an important first step...
Understanding Target Markets, Buyer Personas and Customer Journey Maps
Understanding who you’re talking to is what makes the difference between creating, a successful marketing campaign that really speaks to your customer, and the one that gets completely ignored. To know your customer is to know how to market to them. And as I mentioned in my article about building a successful sales...
The “Need-to-Know” Guide to Crafting Customer-Centric Marketing that Kicks Ass and Makes Sales
Are you showing the same message to every customer? I guarantee that your top competitors are NOT. The old wisdom, “repeat, repeat, repeat,” used to be a definitive rule of advertising – but in today’s customer-centric universe, that old rule says exactly the opposite of what you should be doing. To keep ahead...
The Small Business Guide to Building a Sales Funnel
I don’t know how long you’ve been in business. But if you’ve ever sold anything to anyone – you created a sales funnel to some degree, whether you realize it or not. So what is a sales funnel exactly? Without getting too technical… a sales funnel describes the process people go from being unqualified prospects (or...