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Understanding Target Markets, Buyer Personas and Customer Journey Maps

A step-by-step guide to figuring out who your customers are — and what they want from you

Understanding Target Markets, Buyer Personas and Customer Journey Maps

Understanding who you’re talking to is what makes the difference between creating, a successful marketing campaign that really speaks to your customer, and the one that gets completely ignored. To know your customer is to know how to market to them. And as I mentioned in my article about building a successful sales...