Posts by sinafak

We took a look at the top three telecommunications companies in Canada — and we ROASTED their landing pages, according to our intensive 27-point Landing Page Checklist. Our checklist breaks down into four main categories: Background & planning Has the page been planned to target a precise audience with a single...

Businesses often forget to tap into one of the most powerful marketing teams they have: their own customers! A referral program can help you turn one customer into two — and two customers into four… —  building your brand organically through word of mouth with every conversation. What’s amazing is how...

Email marketing is the most underused selling tool for local-service and brick-and-mortar businesses. In this article, I’m going to explain how local businesses can increase customer engagement and sales using email marketing.  It all starts with tapping into the customers you already have. Leveraging Your Existing...

Systems are a set of processes that run without you. They are a set of rules, policies and procedures trained people use to produce the exact results you expect… completely independent of you. Business owners who micromanage their business will never grow beyond their physical, mental, and emotional capabilities. In...

It’s so simple I’m going to say it upfront and then break it down   Capture emails Connect regularly to build and develop the relationship Add tons of value before asking for anything in return Repeat step 3 as much as possible Sell something great Step 1 Capture Emails Capturing email is an important first step...