Understanding Target Markets, Buyer Personas and Customer Journey Maps
Understanding who you’re talking to is what makes the difference between creating, a successful marketing campaign that really speaks to your customer, and the one that gets completely ignored. To know your customer is to know how to market to them. And as I mentioned in my article about building a successful sales...
4 Simple Ways to Get More Referrals from Existing Clients
Did you know that 65% of new business comes from referrals, according to 22Touch.com? Additionally, customers that are referred produce a 16% higher lifetime value than customers produced through other channels. Many businesses rely on word of mouth and referrals to keep their business afloat month to month. How...
How Oli Gardner’s Critique Inspired Us to Start Our Own “Roasting” Service
We’re very critical of our work. There’s nothing we crave more than honest criticism and pushback – especially when it comes to creating videos or writing copy. But getting constructive feedback can be difficult. Most people don’t (or can’t – I’m not sure which is truer) give criticism you can actually use....
3290 Word Guide to Optimizing Conversions Throughout Your Sales Funnel
Aside from traffic and lead generation; the #1 problem businesses face is improving lead–to-sales conversions. Tell me if this sounds familiar … You have an amazing business and a product that “should” practically sell itself. You’ve invested money to drive traffic to your website. And look at that… it’s paying off!...
Customer Review Request Email Template
SAMPLE CUSTOMER REVIEW REQUEST EMAIL Hi [Customer name], [Your Name] from [Company Name] here… I wanted to send you a personal email and thank you again for choosing us. [Company Name] is a growing business in the [Your Location] area, and your support means a lot to us. If I could ask for 2 minutes of your time, we...