Conversion Optimization

We took a look at the top three telecommunications companies in Canada — and we ROASTED their landing pages, according to our intensive 27-point Landing Page Checklist. Our checklist breaks down into four main categories: Background & planning Has the page been planned to target a precise audience with a single...

Businesses often forget to tap into one of the most powerful marketing teams they have: their own customers! A referral program can help you turn one customer into two — and two customers into four… —  building your brand organically through word of mouth with every conversation. What’s amazing is how...

Understanding who you’re talking to is what makes the difference between creating, a successful marketing campaign that really speaks to your customer, and the one that gets completely ignored. To know your customer is to know how to market to them. And as I mentioned in my article about building a successful sales...

Did you know that 65% of new business comes from referrals, according to 22Touch.com? Additionally, customers that are referred produce a 16% higher lifetime value than customers produced through other channels. Many businesses rely on word of mouth and referrals to keep their business afloat month to month. How...

We’re very critical of our work. There’s nothing we crave more than honest criticism and pushback – especially when it comes to creating videos or writing copy. But getting constructive feedback can be difficult. Most people don’t (or can’t – I’m not sure which is truer) give criticism you can actually use....

Aside from traffic and lead generation; the #1 problem businesses face is improving lead–to-sales conversions. Tell me if this sounds familiar … You have an amazing business and a product that “should” practically sell itself. You’ve invested money to drive traffic to your website. And look at that… it’s paying off!...