Strategy

When you start to think you’re getting good at content creation, try sharing your writing with the Reddit community called “Roast My Startup.” They won’t just roast your work – they’ll slice it, dice it, and burn it to a crisp. That’s the whole point. They’ll give you brutally honest feedback. The piece...

We looked at 4 SUV manufacturers in Canada — and we ROASTED their landing pages, according to our intensive 27-point Landing Page Checklist. Our checklist breaks down into the four main categories of background & planning, page elements, design and functionality. In other words, we check how closely the page...

We took a look at the top three telecommunications companies in Canada — and we ROASTED their landing pages, according to our intensive 27-point Landing Page Checklist. Our checklist breaks down into four main categories: Background & planning Has the page been planned to target a precise audience with a single...

Aside from traffic and lead generation; the #1 problem businesses face is improving lead–to-sales conversions. Tell me if this sounds familiar … You have an amazing business and a product that “should” practically sell itself. You’ve invested money to drive traffic to your website. And look at that… it’s paying off!...